If you’re a small business owner looking to increase your visibility on the world wide web, today is your lucky day. We are not just a company, we are Range marketing, Buffalo’s experts in website design, search engine optimization (SEO), and social media. Founded in 2013 with the aim of helping small brands find their footing online, today we cater to over 400 clients, lending our expertise to craft sleek, optimized websites that catapult businesses to success.
Website Design for Everyone
The first step in ensuring your business is noticeable online is building a good website. It’s your brand’s home in the virtual world, and it should reflect who you are. Range Marketing designs clean, clear, and user-friendly websites with the user experience in mind. However, you don’t always need a professional. With a plethora of web design platforms made readily available, you too can develop a site that’s neat and attractive. Keep your website clean, easy to navigate, and ensure it captures the essence of your brand. Again, don’t forget to ensure it’s optimized for mobile as a large percentage of people browse their web from their smartphones.
The Magic of SEO
Next, let’s tackle SEO. Search engine optimization is the magic wand that brings your website to the first page of Google. It’s not sorcery, but rather a careful crafting of page title tags, meta descriptions, and keyword usage. Even a basic understanding of keyword research can prove highly beneficial. Keywords are the words and phrases that users type into search engines, and your website should ideally contain the keywords relevant to your business. Tools like Google Keyword Planner and others can help you find the right keywords for your site. Place these words in your article titles, headings, and main content to increase your visibility on search engines.
Let’s Get Social
Finally, don’t forget about social media. These platforms are no longer just for sharing holiday pics and funny videos. They’re a powerful tool for businesses like yours. Post regular updates about your brand, interact with your audience, and drive traffic back to your main website. It pays to have a strategy, so consider your audience, your brand message, and what kind of content is relevant and engaging to your followers. Change is the only constant in social media algorithms, so you’ll need to keep an eye on updates and adjust your strategy regularly.
In the past eight years, Range Marketing has invested heavily in our proprietary SEO and social media management software. We understand the tricks of the trade better than anyone. But we also believe in the power of knowledge. Use these tips well, and you’ll see your online visibility increasing, possibly beyond your expectations. Remember, the world wide web is vast but there’s plenty of space for everyone.
